Strategy for the Latin America Market for a startup

Situation

Company entered the phase III CT of its 1st product, at the same time the senior management wanted to develop a strategy to enter and market the product overseas, including Latin America.

Brix solution

After studying the products we could offer a solution to the client based on product and health system characteristics of each of the major markets in Latin America – Argentina, Brazil, Mexico and Colombia. The strategy included a timeline of events that helped put together an action plan to tackle the best and fast approvals for the product to get into the health system of each target country.